You know there are those moments that forever change your life. You remember where you were, who you were with, maybe even what you were wearing. For today’s post, I’m talking about one of those moments. I can’t give you the exact date … mostly because I suck at remembering things like that. I can, however, tell you where I was and who I was speaking with.
Several years ago, I found myself at an airport watering hole in Washington, DC. As is my norm, I found myself in conversation with my bar-neighbor about beer and breweries. There was a beer on tap from Dogfish Head out of Deleware (actually two, 60 and 90-minute IPAs) that had him trying to decide. I started discussing with him the differences before he settled on the 60. He loved it and moved onto the 90 … and yes, I couldn’t let him drink alone. I had the same order.
His love of the two beers led to the inevitable, “I wish I could get this at home.” What happened next changed both of us. I told him about the FishFinder on Dogfish Head’s website. If you don’t already know, the FishFinder lets you choose any of the DFH beers, a ZIP code and radius, and whether you want to find it in a restaurant/ bar or in a store. In short: “I live in 30303 and want to find all package stores with 25 miles of me that carry World Wide Stout.”
In short, his mind was blown that this level of info was available on their website. And my mind was blown that sharing information and knowledge about beer and breweries could be so impactful. I’ve made it a mission ever since to be free to share opinions about the beer-iverse with anyone near me who will listen. Annoying? Potentially. But you might be surprised how often this creates connections.
A lot of breweries have similar features on their sites now. Does your favorite brewery?