|The Dingle Peninsula. Not a draught beer anywhere|
The brewery. Why go and visit a brewery? Why did beer enthusiasts in Georgia work tirelessly to pass legislation allowing us to buy beer from a brewery last year? (Other than the fact that prohibition ended a century ago … it was time to be slightly less archaic.) I love having a beer at home – while grilling, watching the game, hanging with friends, enjoying breakfast – there is absolutely plenty of reason to visit your local package store and stock up the beer fridge at home. But what is it that creates that moth-to-the-flame attraction of visiting the local brewery? I’ll attempt to paint the picture for you …
The brewery is the US equivalent of the pub atmosphere in the UK.
|Packed house at Gate City|
My mom and I disagree. Now, I’ll admit that neither of us is wrong, but we disagree. Several years ago, we took a family trip to Ireland and Scotland. For a beer nerd, that’s the trip of a lifetime … sitting in the local pub, getting to know your new best friend at the seat next to you. That’s what I envision as the highlight of the trip. My mom prefers to get away from people and noise and enjoy the admittedly stunning scenery. These are two very different vacations. (And was actually able to enjoy both sides of it while there.)
But, sitting in a warm, packed pub, listening to local musicians, sipping on a pint, hearing stories from the locals … drinking in the local culture. To me, that’s the allure. But here is the point of this post … The brewery is the US equivalent of the pub atmosphere in the UK.
But why? What is it that draws us in?
|Flights at Variant|
- The Vibe. We’ve talked about that in several posts (and more to follow.) It’s the warm, vibrant atmosphere that creates such a positive energy for everyone there. Hard to describe, it’s just something you feel. I think it was Martin Mull who first said, “Writing about music is like dancing about architecture.” I would say that writing about that feeling in a brewery is like dancing about architecture.
- You never know who you’ll sit next to. It could be someone who wants a place to read. Or maybe you sit next to a guy who works for another brewery and wants to share some of his beer with you. Or what about that time when I’m enjoying a flight at Variant with my bros and bump into a pack of guys who work at Wild Leap? (Bonus when it’s their CEO and he recognizes the blog logo on my shirt and compliments my review of their newest release!!)
- Learning from the brewers. I love saddling up at the counter and speaking with the staff about their beer. Almost without exception, people working at breweries enjoy talking about beer. This must be the nerd in me, but I love those conversations!
- And maybe the most important part … the variety of beer. Yes, you can stroll into a brewery and taste the same beer that’s in cans in your local package store. And it’s even better because it’s fresh and from the tap. That’s all well and good, but I absolutely love trying the other stuff. The one-offs, seasonals, special releases, etc. A brewery may package or distribute 3-4 flavors of beer. But they may have 15-20 on the wall at any one time. It’s a great opportunity to explore new flavors.
|Next level awesome vibe at Appalachian Mountain|